This is Burn Your Ass hot sauce. I came up with the name, the branding, logo, business cards, book, bottle labels, three posters and a gift box. I created the typeface to fit the feel of the company. The bottle labels are all different as well; in order to depict the four different heat levels. They all have their own feel and look. Included in the gift package is an information book and company business cards. When the consumer purchases a gift package, they can choose a free poster of their choice. So what are you waiting for? Buy the package and feel the burn!

*Burn Your Ass is a registered trademark to the Burn Your Ass Company

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